About Us

At The Broadway Company, we’re where artistry meets strategy. Our mission is simple yet profound: to empower Broadway productions to scale new heights of commercial triumph while preserving the magic of creative expression. We seamlessly blend innovation with practicality, ensuring that our clients’ vision not only captivates audiences but also hits financial milestones.

Our Story

The Broadway Company was born from a passion for the theatrical arts and the business brilliance that sustains them. Over the years, we’ve become the trusted partner for over 40 global productions, harmonizing the ever-present tension between artistic boldness and commercial sensibility. With each project, we’ve proven that creative genius and financial success can, indeed, co-exist—and even thrive together. Our story is one of perseverance, innovation, and an unwavering commitment to ensuring that the show always goes on.

Our Team

Behind every dazzling performance and every sold-out show is a team of relentless innovators. Our ensemble of marketing maestros, financial wizards, and theater-savvy strategists are as passionate about the arts as they are about results. We’re not just advisors; we’re collaborators. Whether you’re a seasoned producer or a rising star in the theater world, our team’s blend of industry insight and creative problem-solving is the key to turning your ambitions into applause-worthy achievements.

What We Do

We produce and present a diverse range of theatrical productions, including Broadway classics, contemporary hits, and original works. Our programming is designed to captivate and engage audiences, offering something for everyone—from riveting dramas and heartwarming musicals to thought-provoking plays and avant-garde performances.

Join Us

Looking to turn your production into the next Broadway sensation? You’re in the right place. At The Broadway Company, we’re always seeking like-minded visionaries—producers, investors, and creatives—who are ready to transform theatrical dreams into standing ovations. Join the league of industry innovators who trust us to bring their shows to life, one standing ovation at a time. We invite you to join us on this exciting journey. Whether you’re a lifelong theatre enthusiast or new to the world of Broadway, we welcome you to be a part of our community. Explore our productions, engage with our content, and experience the extraordinary magic of theatre with The Broadway Company.

Thank you for your support and for being a part of our story.

About Our Founder

Sandeep Kumar Aggarwal, the visionary architect of The Broadway Company, is an accomplished entrepreneur whose diverse expertise spans both the realms of technology and the performing arts. With a distinguished background in IT and an intimate connection to the Broadway industry, Sandeep founded The Broadway Company to deliver innovative IT solutions while fostering the growth of theatrical productions. His strategic acumen has enabled him to collaborate with both emergent and veteran Broadway producers, offering unparalleled support in marketing, financial analysis, and risk mitigation.

Sandeep’s work is driven by an unwavering commitment to creating meaningful impact. His philanthropic endeavors extend beyond the confines of his company, most notably in his efforts to empower women battling eating disorders through nonprofit initiatives. Additionally, Sandeep’s passion for creativity finds expression in his pursuits of music and beatboxing, further underscoring his multifaceted talents.

Under his astute leadership, The Broadway Company has emerged as a trailblazer, seamlessly merging technological innovation with artistic excellence. Sandeep Kumar Aggarwal’s dedication to advancing both industries has cemented his reputation as a trusted and influential figure on the global stage.