At Because we mean it when we say we’re big on the environment and are committed to championing it both on an agency and a personal level. We’re constantly asking ourselves how we can lessen our impact and be more environmentally conscious in our daily activities. Being in an industry fuelled by caffeine to get the creative juices flowing, our collective single-use cup footprint has been huge.
For the last few years, my team will attest to my absolute commitment to BYO cups. Something switched in me when I found out that disposable coffee cups, even if they say they’re recyclable or compostable rarely are, due to the facilities in which they are processed. Never mind the fact that it’s not very enjoyable to drink out of plastic (that’s a whole other tangent I could get into regarding our endocrine disruption – but I’ll save that for another day..).
When COVID hit, many cafés that were accepting BYO cups switched to disposables amid safety concerns, even though there were no government mandates to say they must do so, or evidence to show that BYO cups pose any further risk in transmission.
Sarah Wilson, author and climate activist, has been passionately calling for people to ditch the takeaway coffee cups and to BYO, providing evidence on the environmental impact – a whopping one billion cups go into landfill every year in Australia. She’s also doing a brilliant job of dispelling COVID myths around BYO cups.